The Right Attitude For most people, real estate is their biggest financial asset. But it is often much more. It is HOME! It’s where family gathers for holidays. It’s backyard barbecues. It’s where your child first rode down the driveway without training wheels. It’s where you eat, where you sleep, it’s where you LIVE! It’s memories and good times. The thought of selling your home may bring on deep feelings of sadness, joy, fear, uncertainty, and excitement – all at the same time. Homeowners are often quite emotional about their homes, and it can prevent them from making rational decisions when selling. But you need to look at your home from the perspective of your potential buyer. First off, you need to adopt a business attitude. Potential buyers are not interested in nor effected by your emotional attachments to your home. POTENTIAL BUYERS ARE NOT LOOKING TO BUY YOUR HOME, THEY ARE LOOKING TO BUY A HOUSE THAT THEY CAN MAKE INTO THEIR HOME. Realize that selling your home is a dollars and cents business transaction, and you need to put your emotional attachments to your home aside.