Price is the most important marketing tool in selling your home. If you set your price too high, the chance of alienating buyers is greater. You want your house to be taken seriously, and the asking price reflects how serious you are about selling your home.

Your listing agent will provide you with a CMA, or Comparative Market Analysis. This is a comparison of your house to others in your price range and area, according to:

Current Inventory of Homes on the market

List and Sale Prices of Homes sold within the past six months

Houses Withdrawn and Expired in the past six months

Individual Features of each house

The CMA will give you an accurate picture of the sale price of your house.