The DiCara Home Team at Keller Williams    

353 Broadway 5th Fl

Saratoga Springs, NY 12866

 Call Now ~ 518-588-8859       




Dave was prompt, always answered our calls and always followed thru with what he said he was going to do. After buying and selling many homes with many realtors, he was like a breath of fresh air. brbtown2437 02/19/2018
I was househunting for 2 years and met dozens of agents. When I met Dave at an openhouse, he told me he did things no other agents did and it sounded good but I wasn't sure what he meant. He asked me to give him a chance to show me what he could do. I thought he was being dramatic but I returned his emails and answered some questions. He was able to get me into a house a week before it officially listed and it was the perfect house for me. If I never gave him a chance, I never would have believed. He's very good. Laura G. 03/18/2018
I was forced to move because of a career opportunity, I didn't want to as my family absolutely loved living in Saratoga Springs. I was concerned that because of a strict time constraint, I would be at a disadvantage negotiating the sale of my home. Also, I just didn't have much time to sell. Dave was amazing in getting my home sold for a fantastic price and actually creating urgency among the buyers. He somehow managed to get multiple offers for my home and I was able to move when I wanted for more than I ever thought I would get. Dave and his team were fantastic thruout the whole process. It was a great experience and I recommend him wholeheartedley. John Mancini 02/24/2018
Super professional. Super organized. Masterful negotiator. I was very impressed. James Bedard 11/16/2017
Dave was very knowledgeable and really helped my wife and I figure out what we needed and what we could live without. The building process was overwhelming at first but Dave guided us thru it and made it very enjoyable. If we ever sell he will be my first call. Nancy and George Reardon 08/15/2017
After trying to sell my home for 6 months with another company, with no success, David came in with a plan to get my home sold and put it into action. 3 weeks later my home was under contract and shortly after it was sold and I was on my way. Jasonredman243 11/23/16
Great home buying and home selling experience. You will not get this level of personal attention and dedication elsewhere. Dave and Tammy are with you every step of the way. andijam80 | 04/13/2016
My fiance Charles and I worked with David when buying our very first home together. Right off the bat, he listened to what we were looking for and was completely honest with us every step of the way. David was ALWAYS reachable, never hesitated to answer any of our questions and advised us through tough decisions. We felt comfortable knowing we had complete trust in him throughout the entire process. He never once made us feel pressured and through his actions and negotiation skills, reassured us he had our best intentions in mind. I don't know what we would have done without him! user657820 | 04/13/2016
We were looking for a second home in Saratoga Springs. David and Tammy first carefully went over with us our requirements and desires. They then presented us with possible listings. Over a period of several weeks they took the time to visit likely properties with us and to update the possibilities according to our growing experience. They gave us detailed sketches of the differing neighborhoods and what we could expect if we lived in them. When we decided on the house we were interested in buying, they provided us with selling prices of homes comparable to ours in the same development. They handled the ensuing negotiations with skill and good humor, calming any apprehensions we had about the process and keeping everyone involved in an excellent frame of mind. When we agreed on the price, they found us a top notch building inspector to evaluate the house and inform us as to its condition. The purchase itself went off without a hitch thanks to their meticulous preparation and planning. Throughout the process they acted with the utmost professionalism and care, communicating with us at every step so we knew precisely what was happening at every moment. We can recommend them wholeheartedly and without reservation. vjalp | 04/12/2016
As first time buyer we were nervous to enter this process. But they were really able to help us embrace it and even be happy about the search. Their experience and genuine passion for the job truly make a difference with other realtors we spoke to before. charlie007 85 | 04/12/2016
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Pricing Your Home for Top Dollar

Understanding the market and pricing your home to sell is by far the most important, and most misunderstood step in the process. Improperly pricing your home is the single biggest factor that will cause it to NOT SELL and sit unsold for months on end! 

It is natural for every homeowner to have a certain “pride of ownership”, but you must be objective and try to take your emotional attachment to your home out of the situation. 

If you price your home too high IT WILL NOT SELL!! It will sit on the market for months on end, getting the reputation of a “problem property”. People will assume that since the home has not sold, there must be something wrong with it. They will start to avoid it like the plague! Even if you then drop the price, the damage is already done… the stigma is there, and you may need to drop the price even further to entice skeptical buyers. 


To make sure that this doesn’t happen to you, you must focus on two main areas: 


Let’s look at how current market conditions can effect selling and pricing. 

Suppose that there were very few homes on the market for sale, and a large amount of eager buyers. What would that do to prices? That’s right, they would go up. This is referred to as a seller’s market. 

Conversely, if there were very few buyers and lots of eager sellers, what would that do to prices? Sure, they would go down. That would be a buyer’s market. 

This is the basic law of supply and demand. Of course, you must also consider things like interest rates, new home sales, and local economic factors such as large businesses opening or closing, etc. 

To properly analyze your current market conditions, you will need to research homes currently available, under contract, and recently sold in your area. 

Start by taking a brief look at the homes that are currently available for sale. The purpose of looking at the homes available is to get a feel for what other people in your area are asking, NOT to base your price on. 

A seller can ask any price for their home, regardless of what it is really worth. Many of the available homes are priced in “dreamland”. These prices DO NOT reflect the realities of the market. In fact, professional appraisers can not use available prices at all when appraising a house, only closed sales within the past six months. 

Now move on to the pending and closed sales. This is the real bottom line, where the “rubber meets the road”. It is the hard reality - what buyer’s were willing to pay and what seller’s were willing to sell for in a free, open market. 

Next, study the Closed Sales. The first thing you may discover is that the actual sales price of the neighbor’s home that sold 2 months ago is less than what they told you when you saw them out in the driveway. Imagine that! There are several ways to get information on homes that have sold. 

The first way is to do the research yourself. The sales prices of homes that have sold and closed is public record, so you can go to your county or city records office and dig for all of the information. I don’t know exactly how long it would take, but don’t make any other plans that day! 

Many title companies will provide you with data on sold homes. Most will do this for free, to entice you to use them for your title insurance policy. 

To get the most complete information, give me a call. With the click of a few buttons on my computer, I can have a complete computerized market analysis of your area (including available, under contract, and closed homes, average price per square foot, average days on market, etc.) printed out in a matter of minutes. I will be happy to bring it over for you, with absolutely no obligation, sales pitch, or pressure to list. 

Once you have the market information on homes in your area, take some time and drive around the area, stopping in front of the homes on your list. Make notes about the exterior appearance and other details of the homes. This is an important step, because it gets you more familiar with the market, and will help you make a more objective decision on pricing your home. 

If any of the available homes are having an open house, take a look inside. Be up front with the owner or agent, and tell them, “We live in the area and are planning to sell our home ourselves. Do you mind if we take a quick look?” 

Next, sit down at the table and review the data and make honest, unbiased comparisons based on criteria such as: 


Identify the homes that are similar to yours in size, style, etc. Then look for items that are different like a remodeled kitchen, pool, finished basement, etc. and make adjustments. 

For example, let’s say that there are 4 homes like yours that have recently sold, priced at $166,500, $169,900,$179,000, and $183,900. The home at $183,900 has some extra features that yours doesn’t, but yours is superior to the one that sold for $166,500. Overall, the two other homes are pretty close to yours. This gives you a current price range of $169,900 to $179,000. Now all you have to do is pick a price within this range! 

DO NOT make the mistake of thinking that maintenance items can be considered improvements that increase value. Things such as a new roof or new heating/cooling unit are maintenance items, not improvements. While having these items up to date may make your home sell faster, they typically do not add much to the potential asking price of the home. After all, a buyer will expect a home to have a roof that doesn’t leak and a properly functioning heating/cooling unit. 

Once you determine the proper price range for your home, your own time requirements come into play. How quickly you want to sell will dictate whether you price at the lower or higher end of the price range. It is easy to see that if you needed to sell your home within 4 weeks, you would have to price it lower than if you want to sell within 4 months. 

If you are still having difficulty determining the proper price for your home, you can call me for assistance (no obligation, of course), or hire a fee appraiser which you can find listed in the phone book. 

Improper pricing is the single biggest mistake that sellers make. Don’t let this happen to you. Make sure that you set a reasonable price for your home right from the start. 

Each Office is Independently Owned and Operated. All photos are the exclusive property of the DiCara Group and are not to be reproduced without permission.
Each Office is Independently Owned and Operated.

Tammy & David DiCara  |  (518) 588-8859  |  Email Us
DiCara Home Team |  353 Broadway 5th Fl | Saratoga Springs NY 12866

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